Optin Monster Review

Optin Monster Review
Optin Monster Review

OptinMonster is a marketing automation platform that helps you generate leads, build customer relationships and convert more visitors into customers. After looking through their site and analyzing the features they offer, it looks like this software has everything necessary for growing your business.

The “optinmonster” is a tool that allows users to create and manage opt-in forms. It comes with a variety of features, including live chat, email, and phone call tracking.

Over the last several years, numerous WordPress news-and-review sites have used OptinMonster as an email sign-up plugin. It has definitely piqued our interest. We’ve just recently begun using OptinMonster, but we’ve already seen some incredible results. We wanted to share our OptinMonster review and provide a comprehensive description of this list-building tool as well as our personal experience with it.

What exactly is OptinMonster?

OptinMonster is a pop-up creation tool that aids in lead generation. It was launched in 2013. To build brand loyalty and encourage visitors to check out their items, the pop-ups collect email addresses and promote discounts. OptinMonster, on the other hand, isn’t simply about pop-ups. Exit-intent forms, footer bars, scroll boxes, and other features are included in the tool. 

The technology claims to have optimized over 21 billion user sessions on over 700,000 websites as of now. Why has it become so well-known?

The features of OptinMonster, on the other hand, seem to go beyond those of your usual lead generating tool. It may optimize website conversions, provide customized advertising to visitors, and even lower cart abandonment rates. Whether you’re a blog, an eCommerce store, or an agency, all of these features may help you improve engagement and income.

Optin-Monster-ReviewNeal Schaffer is the author of this article.


OptinMonster’s distinctive experience is now accessible under four different plans, each of which is given at a very cheap price. 


The Basic plan, which costs $9 per month and is billed yearly, allows for lead generation on one website. It enables you to run limitless campaigns and get up to 3500 page views each month. Many of its analytics features, including page-level targeting, list segmentation, subscriber identification, and email integrations, are available.


The Plus plan, which costs $19 per month and includes extensive provider connections, allows for 15000 pageviews. It supports two websites and enables you to execute campaigns on both of them at the same time. You also have full access to the analytics and reporting chart, enabling you to better analyze consumer activity on your website. 


This is OptinMonster’s most popular plan. You may receive seamless functionality and support on three websites for $29 per month. The package guarantees that each website will get up to 50,000 page visits each month. You’ll also receive two sub-accounts so that your team may interact on the sites with you.


This OptinMonster premium subscription costs $49 per month and provides a variety of benefits. You have unrestricted access to all of the special services, which are usually reserved for bigger businesses. With 250,000 monthly views, you can take your company to the next level. Custom branding, chat integration, success scripts, geolocation targeting, and more are all possible with your team.



We wanted to look at the features of OptinMonster as part of our evaluation. What we’ve discovered is that they’ve taken over the industry only due to the many advantages it offers. While it excels in lead generation, email marketing, and sales improvement, there are a few more characteristics that set OptinMonster apart:

Interface that is simple to use

The Interface that is simple to use of OptinMonster makes it easier to create their opt-ins. It provides a set of tabs with different functionalities. The single interface also requires no refreshing and also doesn’t overwhelm you with options.

Differences in Campaigns

The lightbox pop-up is the industry standard for opt-ins. By providing different split testing options, OptinMonster allows you to experiment with opt-ins. Fullscreen fillers are available, or you may choose for less invasive options like sidebar form, slide-in, after post form, and floating bar. You may also optimize your advertising for mobile pop-ups with them.

Templates that have already been created

The nicest thing about OptinMonster is that it comes with ready-to-use templates with eye-catching visuals. Choose any template as a starting point and use the in-built visual editor to change the picture, text, and color. This eliminates the need for any design effort while creating pop-ups.

Set Triggering Conditions

The in-depth targeting options allow you comprehensive control over everything connected to your website and plugin support. The premium regulators enable you customize your plugins to different audience groups, from exit-intent triggers to cookie collecting targets. There are also geolocation-based targets, and you may set various criteria for each of them.

1647573025_134_Optin-Monster-ReviewOptinMonster is the source of this information.

A/B Testing Made Simple

A/B testing, one of the most powerful tools, enables you to assess the effectiveness of your opt-ins by comparing two or more variations. All elements, including targeting and triggering, may be linked. You can figure out which opt-ins are the most effective and eliminate the ones that aren’t. With our pop-up promotions, we do this all the time.

Integration with WordPress

WordPress and OptinMonster work together flawlessly. It even offers a plugin for WordPress that takes 30 seconds to install. This provides it an advantage over its rivals who don’t have a WordPress plugin option.

Access to several websites

You can manage many sites and opt-ins from a single interface with OptinMonster since it is a cloud-based application. This prevents data mishandling and makes data more easily accessible.

Advantages and disadvantages

While OptinMonster has been designed for all kinds of businesses, our review is transparent in saying it may not be for everyone. Like all platforms, OptinMonster has its Advantages and disadvantages.


  • Simplicity: Creating a visually appealing form and increasing views has never been simpler. You may, however, construct custom forms from scratch (if you have knowledge of HTML and CSS)
  • Customer Service: Reliable customer service may assist you with anything from setup to simple issues. You may also contact us for advice on how to enhance conversion using the many tools offered.
  • OptinMonster connects with practically all email marketing service providers, making it simple to use. It also enables you to tag individuals before adding them to your email distribution list.
  • Mobile-Friendly: The pop-ups have been designed to work on both a computer and a smartphone.


  • Internal Analytics: OptinMonster does not have any internal analytics data. You can see how and where your campaign is doing better, but you can’t see how or where they converted.
  • Use of Design: You cannot use the same form on several websites. If you require the same design on each site, you’ll have to develop it independently.

Is OptinMonster Right for You?

With expanded functionality and a better user experience, OptinMonster has gained a significant advantage over its competition. No other lead generating solution compares to it in terms of simplicity of use and pricing. We can confidently state that OptinMonster is the greatest email opt-in form plugin on the market.

If you wish to give it a try, you may do so immediately for 14 days without risk.

OptinMonster is a service that allows users to create and send email marketing campaigns. It is similar to MailChimp but has many extra features. The “optinmonster vs mailchimp” is the comparison between OptinMonster and MailChimp.

Frequently Asked Questions

How do you use optin monsters?

A: The Optin Monster is a tool that helps you drive traffic to your website. It lets site visitors opt-in for free email subscriptions, download your content and much more!

Is there a free version of OptinMonster?

A: Unfortunately, there is no free version of OptinMonster.

Is OptinMonster WordPress plugin free?

A: Yes. OptinMonster is compatible with all WordPress versions, including free hosting.

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