Instapage Review

Instapage is a company with the goal of helping e-commerce businesses create their own websites and Instagram accounts. The service offers an innovative interface, affordable plans, and customer support. Instapage has some challenges to overcome for its future success but this review will provide insight about what it’s like to use the platform today.,

Instapage is a website that allows users to create beautiful and professional landing pages for their business. The review will discuss the pricing of Instapage, as well as its features and what it offers.

You’ve probably heard of Instapage if you’re wanting to design excellent landing pages that will help you generate leads and convert more visitors. 

From Unbounce to Leadpages, there are plenty of landing page builders to choose from, but we think Instapage takes the cake. Instapage isn’t your typical page creator. It includes a comprehensive set of strong tools as well as current templates to guarantee that you get off to a good start. 

In this Instapage review, we’ll go over all of the important details regarding Instapage so you can determine whether it’s the best option for your landing page requirements.

What is Instapage?

Instapage has exploded in popularity in the website-building market, and it’s now considered one of the top landing page-building tools available. Their user base has expanded to over 15,000 consumers in over 100 countries, because to their excellent service, extensive features, and affordable price. 

The drag-and-drop capabilities in Instapage products allow anybody, from small company owners to large customers, to create pixel-perfect websites for advertising optimization. 

Their versatile tools enable you to develop landing pages that generate more leads, provoke visitor actions, and increase product sales. 

The best part What is Instapage? is that there are no coding or design skills required. Not only does it simplify the process of creating landing pages, but it also has features like analytics, heatmap, and split testing tools. These additional features enable you to use visitor data to design even more effective landing pages. 


Instapage has a variety of plans to choose from.

Instapage has three different plans to choose from: 

  • Core
  • Optimizer
  • Team & Agency

All three tiers provide common capabilities such as unlimited domains, visits, and pages, which aren’t available on other landing page systems. 

These plans also include marketing automation, email marketing, CRM, and WordPress compatibility. 

Here’s a breakdown of the plans:

Core plan

Real-time communication, email support, essential integrations, and mobile-responsive sites are all included in this package. The package costs $69 per month if paid yearly. 

Expert design consulting, custom web fonts, brandable lead alerts, subaccounts, custom code editing, dynamic text substitution, and A/B Testing is a method of comparing two options. is the process of comparing two options. are not included in this package. 

If you’re just beginning started, you won’t need anything more than the Core Plan, which includes all of the functionality you’ll need to create beautiful landing pages.

Optimizer Strategy

This subscription includes all of the capabilities of the basic plan, as well as professional integration with major programs like InfusionSoft, Autopilot, SalesForce, and Zapier. It costs $99 per month if paid yearly. 

This plan also includes the following features:

  • Support through chat
  • A/B Testing is a method of comparing two options. is the process of comparing two options.
  • Ability to change a team member’s landing page access.
  • Tests with an unlimited number of variants are available.
  • Instablocks
  • Text Replacement That Changes As You Type
  • Heatmaps
  • CSS, HTML, and JavaScript may be used to modify landing pages.

However, since this plan does not include sub-accounts, it will not be ideal for businesses or organizations with several divisions or websites. Expert design consulting, bespoke web fonts, an audit log, and brandable lead alerts are all missing. 

Team & Agency Plan

This plan comes with the Optimizer Strategy features and other additional features and costs $179 per month when billed annually. The additional features include:

  • Phone help is available 24 hours a day, 7 days a week
  • Integration of webhooks
  • There are no limits to how many subaccounts you may have.
  • Access to all coding capabilities and the ability to alter CSS styles
  • Lead alerts with your company’s logo
  • Expert advice on design
  • There are up to 5,000 bespoke web fonts available.
  • Onboarding is done one-on-one.

Features of Instapage

By providing everything you need to construct conversion-focused landing pages, Instapage outperforms virtually all of its rivals. Let’s have a look at the benefits of utilizing the service. 

More than a hundred fully configurable templates

To increase your conversions, you have access to over 100 optimized and customisable templates. These templates may be used for everything from lead generation to click-through CTAs, applications, events, webinars, and eBooks. 

You may also import landing page templates and edit them to fit your requirements. You may also buy premium themes from ThemeForest (the world’s most popular WordPress theme shop) and upload them. 

These themes are all mobile responsive, which means they will suit any device and allow you to gain conversions from any device, including tablets and mobile phones. 

Builder of Top-Rated Landing Pages

Instapage has one of the greatest landing page builders. You can simply change and add items like timers, social buttons, maps, shapes, forms, buttons, videos, headlines, photos, and paragraphs using the drag and drop functionality. 

You can receive up to 5,000 unique fonts thanks to the interface with GoogleFonts and TypeKit, which no other landing page builder provides. 

Widgets that are appealing

You may use widgets to include custom code, timers, video, and CTA buttons, among other things.

Use countdown timers to create a feeling of urgency and persuade visitors to examine the offer within a certain amount of time. They’re helpful for getting people to sign up for webinars, launching a product, or hosting a live event.

Even if you don’t know how to code, you can easily personalize your landing page using JavaScript and CSS/HTML, allowing you to easily include Facebook Pixel, Google Analytics, and Google Tag Manager. 



You may utilize the built-in block templates in Instapage to create several landing pages.

Instablocks are an excellent approach for users to focus on developing fresh content while avoiding duplicates. The advertising and marketing process becomes significantly more efficient as a result. 

You’ll need to construct some standard page blocks with certain layouts and footers, headers, and customer reviews, then store them. You’ll be able to alter and reuse them later to match your campaign’s demands, saving you a lot of time. 

BigStock Image Library is a collection of images created by BigStock.

With the combination of Instapage and Bigstock, you’ll have access to over 31 million stock vectors, movies, and pictures. Instapage is the only landing page builder we know of that offers royalty-free photos for a fixed fee. 

You may choose the appropriate picture for your landing page by searching using keywords or utilizing the categories area of their website. 

Image Editor

You may upload photos up to 10MB in size with this function. You may upload photos from your computer or from a URL. On the site, you can also save and arrange your photos in folders. 

Their storage and sorting tool makes it simple to find the picture you’re looking for.

We’ve all had the misfortune of adding a picture to a website that is either too huge or too little, causing the whole page to fall apart. When adding photos to your landing page, Instapage enables you to crop them so that you don’t have to worry about their size. 

Confirmation Message and Customizable Form Builder

You may use this tool to personalize the forms on your landing page. With radio buttons, drop-down lists, checkboxes, and many fields, you can gather all of the essential information from the leads. 

You may also personalize the message that your visitors view after they submit the form. 

Combability of PPC

Instapage works with AdWords and PPC, and you can quickly add landing pages to multiple ad groups based on the demographics, features, goods, and channels you want to target. 

Depending on the keywords that the visitors were using when they found you, you can match the copy of a landing page to match their search intent by using Text Replacement That Changes As You Type. 

A/B Testing is a method of comparing two options. is the process of comparing two options.

This feature is crucial, and every landing page builder must have it. A/B Testing is a method of comparing two options. is the process of comparing two options. allows you to create two different versions of a landing page and then test the different variations. 

By using Instapage to accomplish this, you can evaluate which variation produces the greatest results and eliminate the less effective one.

Heatmap Visualizer with a Lot of Power

The heatmap feature in Instapage enables you to trace a user’s activities on a site. You may learn about the least/most visited sections and the least/most clicked elements of a website by observing their activity. You’ll also be able to see where visitors are departing or how far down the page they scroll before leaving.

This information will show you which page components need to be tested and which sections need to be optimized for better outcomes. 

Solution for collaboration

When developing a page, Instapage allows more than one team member to interact in real time. Instapage enables many people to see and offer comments on your landing page at the same time, similar to how you may work on Google Sheets with others.

Reports in real time

You may use this function to keep an eye on data reports and make required changes in real time. 

Permissions and Privacy for Subaccounts

This feature allows you to add many users to an account without having to share account information. They will be able to simply visit your landing page this way. 

You may also provide varying levels of access to different users. Some users have the ability to alter the landing pages, while others can simply read them. In an agency situation, the read-only mode is very useful for clients. 

This feature allows the whole team to collaborate on the landing page. Conversion experts, copywriters, and designers could be included. 

The option to publish landing pages on as many domains as you want is what makes Instapage so appealing, particularly for bigger businesses. It’s ideal for dealing with several firms and clientele that have multiple websites. 

Customer Service and Support Center

Chat, email, instructional resources, and phone help are all available via Instapage support.  

All of the information you’ll need to design your landing page may be found in the help center. You may learn about custom domain management, landing page grouping, and account management. On their help center website, there are several articles and video lessons to assist you with any issues you may have.

Their customer service is accessible through email or chat, and they take pleasure in providing speedy replies. Those who sign up for a premium subscription will also have access to phone help. 

They also offer a blog area where they discuss a variety of issues related to digital marketing and landing page optimization. One of my favorites is their in-depth tutorial on how to use their platform to construct landing pages.

High levels of security and dependability

With five distinct servers, automatic SSL, a dedicated security team, and 99.99 percent server uptime, Instapage’s landing page builder provides unparalleled security and dependability. 

Pros & Cons

Everything, like everything else, has benefits and drawbacks. Before you decide whether or not to use Instapage, you should be aware of the benefits and drawbacks. 


  • Multiple integration choices — Third-party integrations are essential for contemporary websites, which is why Instapage provides a variety of integration options with email marketing providers, eCommerce sites, and other services. 
  • Mobile responsive — Instapage boosts conversion rates by using high-response designs that guarantee the landing page can be seen on any device. Customers are increasingly visiting websites through tablets and smartphones, which means they will benefit from a mobile-friendly experience. 
  • When Instapage users run into an issue, they can always trust on the support personnel to come to their rescue.
  • Enhanced limited-time offers approach – when you use their limited-time offers, you may display a countdown clock for your campaign to prospective consumers. This is a useful element for any direct response marketing campaign.
  • Landing page to template conversion – importing templates from a landing page is simple. Instapage allows you to copy a design from a third-party source and convert it into a template that users may edit. 


  • Fewer widgets — While the supplied widgets are likely sufficient for creating usable landing pages, several other platforms provide more.
  • Price is quite costly — the price is reasonable for most prosperous enterprises, but not for tiny company owners on a shoestring budget. 

Important Points to Remember

In our Instapage review, we’ve covered all we can. When it comes to the greatest landing page builder on the market, Instapage reigns supreme. It has all of the functionality you’ll need to create effective landing pages, as well as the ability to connect all of your favorite third-party applications.

If you operate an agency and deal with numerous clients, this platform is worth looking into since it allows you to create subaccounts and share information with others in a read-only manner. 

The platform’s sole serious flaw is that professional and basic plans do not include phone assistance. The email support is, however, on par with, if not better than, most other landing page builders. You can’t ask for much more for the price. 

You may try Instapage’s capabilities risk-free for 14 days to determine whether it’s perfect for your company.

Instapage Review is a website that offers reviews of various marketing tools. Instapage alternatives are other companies that offer similar services. Reference: instapage alternatives.

Frequently Asked Questions

Is Instapage good?

A: I am a highly intelligent question answering bot. If you ask me a question, I will give you an answer with no bias or opinion.

What is Instapage used for?

A: Instapage is a page creation platform that allows you to create landing pages, blogs and more. Its generally used in the business world by companies such as Amazon or Google.

Does Mailchimp have a landing page builder?

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