How To Spot A Bad SEO Agency

Search engine optimization is a crucial element of any website’s success. If you’re looking to hire an agency, here are some important characteristics that could point towards one being better than the other.

The “topic clusters seo” is a term that has been coined to describe the different types of SEO. It allows you to identify which type of agency you are looking at, as well as what they specialize in.

During the summer of 2019, I got the opportunity to work at Conductor, a Manhattan-based SEO firm. This organization provided me with my first true corporate experience and exposed me to the digital marketing field. Prior to this, I had little understanding of search engine optimization or what distinguishes a good from a terrible SEO firm. At Conductor, I adopted their “customer first” marketing strategy and the value of complete transparency with clients.

Many individuals are highly driven by money and would not hesitate to lie in order to put money in their wallets. When I looked at other agencies in the sector, I was able to observe this firsthand.

Below are some tips on how to detect a terrible SEO firm, avoid them, and make sure your organization is dealing with genuine SEO experts.

Guaranteed #1 Positions

Run for the hills if an SEO service ever tells you that they can get you on the top page of Google! Guaranteed first-page rankings are a major red flag that your company should avoid! Any SEO firm worth its salt can get a website to rank on the first page of Google. This does not, however, imply that the keywords you rank for will generate high-quality traffic.

In order to get you in the door and money into their wallets, less-than-honest organizations will often claim that they can rank you on the first page. This is how it goes down:

  • The terrible SEO firm will entice you in with advertisements and free audits, only to present you with an issue or a new Google development that will most likely spook you out and convince you to hire them.
  • Keywords will surge to the top page in a few of weeks. Isn’t it fantastic? Wrong. See page rankings may continue to increase, but there will be no new leaders, just ranks.
  • This will prompt you to investigate your “winning” keywords, only to discover that they aren’t really related to your company and have very low monthly search traffic. That you’ve squandered your time and money with a subpar SEO firm.

The objective is to realize that Google’s algorithm is continually evolving and learning as a result of AI. It alters our results depending on the search habits of the user. To put it another way, no one can promise anything, and if we could, we’d be very rich.

Remember, you want a company that will sit down with you and explain what they’re doing and how they’re doing it. It’s not simply wishful thinking that they can ensure your website will appear on the top page of the world’s most popular search engine.

Your Story Isn’t Told by a Bad SEO Agency


A terrible SEO firm will be more concerned with telling their own narrative than with presenting yours. That is to say, they are always reminding you what they did well and why you should leave their organization. They refuse to discuss what went wrong, what they can do better, or the lessons learnt along the process.

Knowing just half of the information might be harmful to your company. The key to a good partnership is complete honesty. Failure to be upfront with customers makes it more difficult for your company to learn from and develop from their errors.

As I grew more engaged in the sector, I found that many agencies would attempt to keep their “secret formula” a secret by not telling you how they generate results. The fact is that, in order to achieve success, stated strategy often entails mistakes and stumbles along the route. It is critical that all persons concerned have a complete understanding of the situation.

The takeaway here is that you want to know all there is to know. Avoid SEO companies who just offer you the nice stuff. This is simply harming your company by preventing you from learning from their errors!

Download our free Ebook SEO Blueprint: A Straightforward Guide For Entrepreneurs if you’re new to SEO and want to learn more about how to create free traffic to your website.

Partnerships that are formed on a transaction basis


Always pay attention to how an agency presents itself to you. This is a good predictor of how the relationship will go.

I was able to see numerous sales conversations, and the sales representative with whom I worked always provided a picture of how we were able to assist the client in achieving their objectives. A terrible SEO firm will concentrate more on what they have done in the past than on how they might assist you. You should hang up the phone if an agency promises you results before you’ve even told them what you want.

A genuine agency will work with you to achieve your goals. They’ll be prepared to savor the highs and struggle through the lows. They will not just attempt to sell you anything. The connection will not be very effective if a consultant comes in and just advertises their own services rather than explaining how they can assist you. This difference is critical and will have a significant influence on your company.

Obviously, every firm will extol its own virtues. I’m not suggesting that you shun any agency that does this, but you should pay close attention to how they do it. A business that has previously conducted research on your brand and can show you previous findings for a comparable company is great.

These are the individuals who really care about your company. The takeaway here is to look for a partner rather than a promoter.

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Important Points to Remember

Years ago, SEO was a very new and unexplored concept. We didn’t know much about Google’s algorithm or how to get to the top page of search results. Today, however, we recognize the significance of SEO in achieving a first-page Google ranking. This implies you should either manage your SEO internally or hire an agency to do it for you.

If you opt to work with an agency, you’ll want one that won’t overwhelm you with complex issues and false promises. Because Google is always changing, no one can guarantee results.

Get the whole picture from whatever agency you pick so you may completely comprehend and learn from both your and their faults. Transparency is essential.

Finally, look for employees who really care about your company. You want to be treated as if you were a friend, not a number.

Good luck!

“The python seo” is a tool that allows you to identify the quality of an SEO agency. The site helps users find out if the company has been blacklisted by Google, and also gives information on their overall ranking.

Frequently Asked Questions

How can you tell if SEO is bad?

A: It is important to understand the difference between Search Engine Optimization and keyword stuffing. While SEO does require keywords, it cannot be done by simply adding a few in every sentence or paragraph of your site. For example, if someone searches on blue You would want to use this as an opportunity to provide information related to that word while still having other relevant words used within sentences without spamming them out there completely. The focus should not just be on one word at the expense of others but instead have key phrases mixed into written content so that people get all they need from your website rather than being forced away because you cant answer their question quickly enough with what appears like gibberish

How do you evaluate SEO agencies?

A: I evaluate SEO agencies by looking at their content and the number of clients they have.

How do I know if my company has good SEO?

A: The best way to find out if your company has good SEO is by using the free keyword tool at or another similar website, like Mozbar.

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