How To Make Money Podcasting In 2021

Podcasting is a rapidly growing industry, with the number of podcasts in circulation skyrocketing. It’s been said that people listen to more than three times as many podcasts as they do radio programs and TV shows combined. What are some things you should consider doing to make money podcasting?

The “how to make money from podcast spotify” is a way to make money in the future. This article will show you how to do that.

Every day, a large number of individuals earn money via podcasting. Some fear that conventional podcasting, which consists only of audio, may soon become obsolete, with services such as Netflix, YouTube, and other video platforms supplanting it. Isn’t podcasting, at its finest, a great method to exchange knowledge or show your enthusiasm for a certain activity with your friends?

The reality is, though, that the demand for audio material has risen considerably over time. The greatest method to receive material these days is via a podcast. This truth implies that now, more than ever, is the best moment to start a podcasting business. 

The information market is becoming more packed with the latest technology, and it’s clear that video has a following. However, podcasting offers benefits over visual material, as seen by its recent success.

You can’t view a video in the gym, while exercising, or outdoors, for example. Podcasts are the most attractive kind of information source because of activities like these. And, in general, many people prefer to listen to stuff rather than watch it or read it.

So, what are the most practical methods for individuals to generate money via podcasting? This post will go through a few prominent choices that novice podcasters may look into if they want to earn money doing it.

What Is A Podcast, Exactly?


A podcast is any audio transmission accessible on the internet. You may listen to it while on the move, at work, or on your way to the office. A podcast, unlike a blog article or a video, does not demand the listener’s whole attention. As a result, it has become a very popular way of consuming media.

Podcasts are in great demand, and according to Triton Digital and Edison Research, the number of individuals listening to podcasts has been steadily increasing year after year. Regular podcast listeners spend five hours every week listening to them, according to the study. Many company owners have seen the potential of podcasts as revenue streams as the number of individuals who listen to them grows. 

Why Is It That Podcasts Are So Popular?

Why Is It That Podcasts Are So Popular? Well, they are accessible, and anyone can tune in to them without preparation. Anyone can go to a website or use a smartphone and listen right away. iPhones even come with Apple Podcasts, the premier podcasting platform, pre-downloaded on the device. But if you don’t have an iPhone, other apps like Spotify, Stitcher, RadioPublic, and Luminary are great options. 

Podcasts have also grown in popularity as a means of multitasking. They are your best companion whether going for a run, cleaning dishes, or performing other things. 

Podcast episodes are also available in a variety of durations; some are 10-minutes long and include a summary of relevant news for your commute. Some of them may even last an hour, which is ideal for keeping you engaged on a long trip.

One of the most appealing aspects of podcasts is how simple they are to create. The typical individual can make one in their kitchen, living room, or basement in a matter of minutes. When a concept occurs to you and you feel compelled to share it, just record it on your podcast.

Furthermore, podcasts are adaptable. According to a June 2019 analysis by Podcast Insights, there are now over 750,000 separate podcasts available. Everyone can find something to listen to on a podcast. Every year, more individuals are drawn to the podcasting world in search of answers to their concerns. This figure should give you the confidence to start a podcast and know that if you stick with it, you’ll be able to create an audience.

How to Earn Money Through Podcasting

Now that you know what a podcast is and why people listen to them, it’s time to learn how to generate money from one. There are many methods to profit from podcasting. Let’s have a look at the most frequent approaches.

1. Make money with Affiliate marketing is a kind of marketing in which you through podcasting.

Podcasters may make a commission by promoting someone’s business or product via Affiliate marketing is a kind of marketing in which you. Because marketers aren’t compensated until they produce a sale, small companies enjoy this growth method. As a result, regardless of how many products they sell, they will continue to profit.

When deciding which product would be the best match for your podcasts, you must first address the following questions:

  • Personal Preference: Would I use this product if it were up to me?
  • Is this a product that is relevant to the topic of my podcast?
  • Will my target audience be grateful that I’m sharing this product with them?

It’s tempting to pick affiliate relationships that pay out large fees, but don’t put your audience at risk just to earn a fast buck.

Your audience will notice if you attempt to offer a product that doesn’t suit your brand. So, focus on identifying goods that your audience will like so that when they take action, they will be grateful they came across the information via you.

By joining the Amazon Affiliate network, you may expand your affiliate revenues beyond working directly with people and companies. You may use this tool to distribute links to any Amazon goods. You receive a cut of the sale when someone clicks on that link and buys anything.

The percentage you earn from items against the time it takes to be paid might be a problem. Even yet, if you cite Amazon goods often in your show notes, you may easily make some passive income.

2. Make money by Selling Your Items on your podcast.

Because you’ll be making the goods first, this method needs more effort than selling other people’s items. When you sell your own goods, though, you get to keep all of the profits.

Selling your stuff has a few methods for making money. You might establish an online course, produce an ebook on your podcast’s topic, or generate cheatsheets that your listeners would find useful. Alternatively, you might do an exclusive webinar to go over anything you spoke about in detail on your podcast.

Because your audience will see you as an authority, selling things is the most popular option for most podcasters. Rick Mulready, for example, uses his podcasts to educate individuals how to utilize Facebook advertisements to expand their businesses. He also provides an online course that teaches his listeners how to put the methods he discusses on his podcast into practice.

Podcasters provide value to the product for their listeners by providing a more in-depth conversation than the podcast alone can provide.

Making Money Through Podcasting by Selling Your Items, for Example

Take, for example, an hour spent discussing how someone may establish an organic herb garden. You could then make a series of videos that demonstrate the procedure step by step or record an audiobook that can be downloaded.

You can also sell custom T-shirts, coffee mugs, and stickers as merchandise. An inside joke that only your supporters would understand is a common strategy. This will give your viewers the feeling of exclusivity. Your fans will want to wear your awesome podcast merch, and their friends and family will notice.

Print-on-demand services may also be used to market things. When you work with a supplier to customize white-label products, this is known as print-on-demand (like baseball hats or tote bags). You may then offer them under your own brand and with your own graphics on a per-order basis. 

To put it another way, print-on-demand is a kind of dropshipping (You can find our full guide on how to start the perfect dropshipping business here). These services will assist you in developing new items by removing the need to complete orders, ship them, and handle customer support and returns. You’ll need to submit your design, create an online shop, and include the URL in your show notes to do this. Before selling your product, remember to urge your audience to join your email list and provide a free PDF displaying what the product would look like.

3. Start a consulting business to supplement your podcasting income.

You are an expert if you have a dedicated audience that listens to your podcast on a regular basis. And, since you’re an expert in your field, you can share your knowledge with anybody in your audience who needs it. 

Podcasters may assist individuals overcome challenges in their career or personal lives by providing coaching or consulting services. You may charge anything from $100 to $1,000 each session, depending on your degree of competence. Why? Because once one of your listeners puts the ideas you taught them into practice, they will see a return on their investment in terms of freedom, resources, and time. 

The most important aspect of this technique is to make it clear what you’re providing customers. Will you give others behind-the-scenes access to your relationship or marriage, or will you provide insights? Do you want to help others start their own podcasts? You must also be specific about how you intend to enhance your client’s life. Will you help them save energy and time, or will you help them earn more money? What draws them to you is how your consulting will change their lives.

When you’ve decided what kind of consultation you’ll provide, inform your target audience that you’ll begin working with them in that capacity. People will start coming to you to assist them solve their issues once they realize what you have to give.

Finally, you may use the consulting services to get compensated speaking engagements. Begin by searching for live events in your region that are focused on your specialization and contacting the organizers to inquire about being a featured speaker.

4. Making Money Through Podcasting by enlisting the help of your listeners.

Another option to generate money with your podcast is to solicit contributions from your listeners. Many radio stations, including NPR, have benefitted from crowdsourcing from their listeners. Crowdfunding is the technique of soliciting small sums of money from a large number of individuals, usually through the Internet, to support a project or endeavor. In the podcasting sector, this strategy is gaining popularity.


Patreon, a prominent fan-funding platform, is a good place to start. Listeners now easily support their favorite podcasters using Patreon. Creating your page and adding unique perks and material for people who give will take roughly an hour. Then you’ll want to advertise it on your podcast.

The Liturgists is an example of a podcast that uses Patreon to its maximum potential. They provide premium material to their listeners who donate $1, $5, or $20 every month to support their program. This steady revenue has allowed them to focus on producing good podcast content rather than seeking for advertisements. They now have over 5,000 monthly supporters, and the number is growing.

Approximately 1-2 percent of your podcast listeners will likely become customers, and although this may seem little, it may add up quickly. Consider the following scenario:

Every week, a new podcast broadcast is released. Because the normal pay for running advertising is $20 per 1,000 listens, the podcaster will earn around $80 per month if it reaches 1,000 downloads each week. You might make up to $100 each month if just 2% of the same audience opted to contribute $5 every month. You’d earn $20 more if you didn’t have to look for sponsors. 

Remember to provide a PayPal link on your website so that your listeners may contribute to the show’s support.

Important Points to Remember

Podcasts provide a platform for companies to engage with their audience. The platform’s popularity continues to expand; according to Infinite Dial, there are 51 million podcast listeners in the United States. This form of content isn’t going anywhere, and it’s gradually becoming the most popular way to connect with your audience about a variety of sectors and subjects.

Aside from their ubiquity, podcasts have the ability to transform even the most banal subjects into something fascinating and educational, which is why they are valuable to brands and enterprises. According to studies, around 15% of Americans listen to a podcast at least once a week. Because the audience continues to increase, there is plenty of opportunity for new podcasters to comfortably join the sector.

Podcasts also have the ability to captivate the attention of an audience in a unique way. According to a Salesforce survey, just 3% of listeners will simply listen to the first few minutes of a podcast episode, while 42% will listen to the full program. You may utilize a podcast to communicate with your audience and be certain that around half of them will listen to the whole episode.

Making Money Through Podcasting

Now for the subject you’ve all been anticipating: money. Yes, podcasts provide a plethora of cash opportunities. In only one month, John Lee Dumas increased his revenue from the Entrepreneur on Fire show to almost $46,000. He didn’t, however, make this happen by magic. First, Dumas devised a method in which he provided important knowledge to his target audience for free. He specifically instructed his listeners on how to produce a profitable podcast. As a result, he developed a dedicated following that actually enjoys his material and listens to his podcast on a regular basis.

Creating relevant material is easier when you know your audience like Dumas. The process of monetizing your audience gets much easier from there. 

Here are a few of the most popular ways to Making Money Through Podcasting:

  1. Affiliate marketing is a kind of marketing in which you
  2. Selling Your Items
  3. Creating a Consulting Firm
  4. Crowdfunding

There are a slew of reasons why you should start podcasting in the first place, apart from generating money. It enables you to communicate your thoughts in a unique and captivating manner. And because you’ll be holding your audience’s attention for a long time, the fun part is figuring out how to keep them entertained.

You’ll also make valuable network contacts and earn some cash. Finally, it makes you appear as an expert in the eyes of your audience, allowing new listeners to seek your assistance. Apply these tactics to begin earning a full-time or part-time income from the small viewers you now have and to begin building your following immediately.

Have you found this article to be interesting? Then our tutorial on How to Start a Side Hustle from Scratch is for you!

The “how many listeners do you need to make money on a podcast” is the question that most podcasters are asking themselves. The answer depends on what type of show you’re doing, and how much time and effort you want to put into it.

Frequently Asked Questions

How do I make a successful podcast in 2021?

A: There are a few things you should do before starting your podcast, such as have an idea of what the show will be about and how often it will air. Its also important to make sure that you establish yourself in the field by doing some research on shows similar to yours so that listeners know exactly who theyre getting into at first sight. You can find these statistics in iTunes or Spotify, which is where most podcasters start out with their podcasts nowadays!

Is podcasting a good way to make money?

A: Although there is no definitive answer to that, it seems like a good way to make money through podcasting.

How does podcast 2022 make money?

A: Podcast 2022 is funded by advertising. The ads are shown on the website, as well as in-between songs during gameplay.

Related Tags

  • how long does it take for a podcast to make money
  • podcast income calculator
  • how to start a podcast
  • how much money can you make from a podcast
  • how do podcasts make money on youtube
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like