How To Go From Startup Idea To Business Model Canvas

The “business model canvas” is a simple tool that can help any startup, no matter what industry or business they’re in, conceptualize their company and its offerings.
This guide will walk you through how to use the business model canvas as well as provide some helpful examples of existing businesses who have successfully implemented this type of framework for success. The Business Model Canvas: How To Go From Startup Idea To Business Model Canvas

The “business model canvas for mobile app example” is a great way to get started on creating your business model canvas. It provides a template that you can use to outline the key components of your company and how they will work together.

At some time in our lives, we’ve all had fantastic company starting ideas.

Let’s imagine you had a wonderful concept for an ice cream company that included ice cream that stayed frozen for extended periods of time, or a smart idea for a technique to make the job search process easier. You rush to your computer, ecstatic, and begin scribbling down the concept. It almost appears as though the concept makes too much logic. Why isn’t it working out?

Because you must build a strategic, documented strategy for your company launch ideas, regardless of what they are.

The Company Model Canvas is the ideal approach for creating a strategic business strategy. This business plan cheat sheet has nine section blocks that are crucial for identifying your target customers, how to approach them, which channels to employ, and how to produce revenue.

The Business Model Canvas is seen below. We suggest printing this out so you may add to it easily with a pen or pencil:

The consumer is the emphasis of the right side of the business model canvas, while the company itself is the focus of the left.

The official Business Model Canvas may be downloaded here.

Now, the BMC may seem to be a little perplexing at first, but stay with me. Because we’ll go through each section of the most effective methods to utilize the Business Model Canvas to bring your company ideas to life. Let’s get this party started.

1. For Startup Ideas, Segments of Customers + Proposition of Value


Start with either the Customer Segment or Proposition of Value component when creating the canvas for your company launch ideas.

Why? Because “Who are the individuals who will purchase my product?” is one of the first two questions you should ask yourself when starting a business. “What value can I contribute with my product?” and “What value can I add with my product?” We’re going to start with client categories for today’s analysis.

Segments of Customers

Here is a list of consumer types to consider when researching prospective clients and defining your target market:

  • People that pay a bill for your goods or service are known as payers.
  • End users are the people who will utilize your goods.
  • Users who will profit from your goods are referred to as subsidized users.
  • Influencers are those who have the ability to influence the purchase of your goods.
  • People in charge of corporate development, investments, or firm acquisitions are known as decision makers.

Understanding the many sorts of clients that your firm may encounter is crucial to its success. After you’ve figured it out, you may start thinking about alternative approaches to attack each group.

Proposition of Value

Now that you have a firm grasp on the many sorts of customers you may encounter, consider the numerous forms of value you may provide.

A Proposition of Value is exactly what it sounds like: a promise of value to be delivered, communicated, and acknowledged. Now, don’t worry. We’re not here to tell you what type of business to start; this is simply a list of the different types of Proposition of Values your business can offer.

  • Gain Creators are companies that benefit their consumers in a variety of ways, such as through eliciting happy emotions, delivering superior functionality, or generating societal benefits.
  • Problem solvers are companies that devise a strategy for resolving a specific issue, such as decreasing personal expenses while retaining current consumers.
  • Pain Reliever: Describes how your product or service helps clients address particular concerns.

Having a basic understanding of Segments of Customers and Proposition of Values is the first step to get your startup ideas moving with the business model canvas. Filling this out as the first step will give you the foundation to be able to understand the rest of the grid. Which brings us to our next component…

2. Channels + Customer Relationships


Now that you have an idea of the types of customers valuable to your business and Proposition of Values, you need to decide what channels to use. A channel refers to the different methods that businesses use to communicate and reach their customers. Confused? Here are some examples of sales channels.

  • A wholesaler is a person or corporation that buys a big quantity of merchandise from suppliers and resells it to retailers.
  • A retailer is a business that purchases goods from wholesalers or manufacturers and resells them to consumers.
  • A person or company that sells products or services to clients or end-users is known as a distributor.
  • The Internet provides a platform on which businesses may promote and sell their goods.

Your goods may be sold via a variety of methods. Consider how much of your product you want to manufacture and which distribution methods will work best with it.

Any successful company’s meat and potatoes are its customer connections and channels. With the BMC, you’ll understand why it’s so important to build long-term connections with your customers and how to do it. In the end, your client interaction, whether personal, professional, or automated, will have a direct impact on the success of your organization. So, take your time with this phase and consider what kind of client connection you want to establish via your business.

3. Revenue Streams for Business Concepts


The Revenue Stream section of the Business Model Canvas should represent your startup’s bread and butter. Why? Because the purpose of any business is to generate a profit as well as keep consumers. When filling up the income stream component of the Business Model Canvas, you may do so by asking yourself these three crucial questions:

  1. How will the company earn money?
  2. What is the target market for the company?
  3. What will the company’s revenue generation strategy be? e.g. (subscription service, brick, and mortar, or online store.)

You will be able to avoid spending time in unproductive areas if you understand how the firm will generate income. When it comes to company beginning ideas, the typical rule of thumb is to have two to five income streams.

If you’re having difficulties coming up with ideas for what to include in this section, we’ve listed a few common revenue-generating options below.

Areas of Revenue Generation Examples

  1. Service Revenue: Service revenue is computed based on time and is created by delivering service to clients. For instance, the amount of hours spent providing services.
  2. Proceeds from sales or items that are (typically) one-time payments are referred to as transactional revenue.
  3. Revenue from one-time projects with new or existing customers is referred to as project revenue.
  4. Recurring Income: The revenues from recurring payments for continuing services to consumers is one of the most prevalent sources of revenue. This revenue model is popular since it is transparent and provides a steady stream of cash for the company. Netflix, Disney+, Hulu, and Spotify are examples of firms that use this business model.


4. Startup Ideas: Important Resources, Activities, and Partners

The “front stage” of the Business Model Canvas is represented by these components. They’re essential for maintaining a company, determining what activities enterprises engage in, and the kind of partners and partnerships they have with other businesses and non-consumers.

Important Resources

Important Resources are considered the “assets” of your company, which are vital for sustaining and supporting your business. They also allow you to create a compelling Proposition of Value more easily. Examples of Important Resources include physical resources, human resources, intellectual resources, and financial resources.

The 4 Types of Important Resources for Startup Ideas

  1. Physical resources include raw materials, structures, vehicles, and machinery, among other things.
  2. Intellectual Resources are products that originate in the intellect, such as private information, patents, partnerships, and so on.
  3. Human resources refer to human traits such as creativity, experience, organizational skills, and so on.
  4. Commercial entities such as currency, credit, and stock are examples of financial resources.

Important Tasks 

Important Tasks can vary depending on the type of business model companies use. These activities are categorized by production, which incorporates four design-related activities. These include manufacturing and delivering a product, problem-solving activities, platform, or networking activities.

Partners Important

Partners Important are the network of suppliers, businesses, or nonconsumers that enable businesses to work. These can be the relationships that your company has with suppliers, business partners, and more.

These connections are critical to a company’s development, and they will aid your company’s performance in areas where you may not be an expert. You may now form four different sorts of partnerships.

The 4 Types of Partners Importanthips for Startup Ideas

  1. A strategic cooperation between you and a rival is referred to as “coopetition.” This may seem to be “flirting with the adversary” at first. However, a “coopetition” is an excellent technique for both you and your competition to build a larger user base. “Keep your friends close and your foes closer,” as the adage goes. This is definitely true when it comes to your company ideas.
  2. Customer-Supplier: Building a connection with a buyer or supplier is exactly what it sounds like. Creating a sense of trust between these two will provide your company social proof.
  3. Joint Ventures: Joining forces with a company that provides a comparable service might be useful in certain cases. Major legal firms merging is a classic example of this, since it often creates new potential for both organizations to grow their clients. Not to be confused with a “coopetition,” which is a strategic alliance between your company and a rival.
  4. Non-Competitors: This occurs when you and a firm with whom you have no direct rivalry collaborate in a manner that benefits both of you. Here’s an outlandish example: Amazon. When Amazon bought Whole Foods, it became the world’s largest retailer overnight.

5. Startup Idea Cost Structure


If Important Resources, activities, and partners are “the front stage,” then Cost Structure is “the backstage” of the Business model canvas. It describes all of the costs incurred as a result of running your business.

You’ll be able to pivot or persist in your company if you understand the cost structure of your startup ideas. There are two parts to cost structures now.

The Cost Structure’s Two Components

  •  Cost-driven: This is the act of reducing a company’s expenses in order to get an edge over its rivals. TJ Maxx, Marshall’s, Walmart, and any other retailer that gives value at cheaper costs are examples of businesses that use this strategy.
  • Value-driven: This pricing structure places a greater emphasis on the design and general upkeep of a product or service. The purpose of a value-driven cost structure is to give as much value as possible with the product itself. Apple, for example, charges a premium for its goods, which it can justify due to their premium features.

Are you still undecided about the cost structure to use? When assessing each strategy, consider the following questions:

  • What Important Resources or Important Tasks cost the most?
  • In my business model canvas, which expenditures are the most important?
  • Is my company driven by cost or by value?

By asking yourself these questions, you will be able to quickly choose which cost structure to utilize. If you’re still having trouble deciding which strategy to utilize, look at your potential rivals and see which cost structures they use. Then you’ll be able to compare and contrast their approaches to see whether they’d work for your company as well.

Important Points to Remember

It is vital to develop an organized business plan to map out strategic ways to deliver value to your customers when it comes to business startup ideas. The Business Model Canvas makes it easier for people to organize their business ideas in an organized way. When starting, you need to begin with either the customer segment or Proposition of Value portions to assess your business’ scalability and how you can create and keep customers.

The next step is to decide the channels you’ll employ to market your goods. Additionally, once you have consumers, it is critical to retain favorable connections with them via outstanding customer service techniques.

The Business Approach Canvas aids in income stream planning, such as determining whether to employ a subscription-based service or sell your items through a brick-and-mortar model.

Finally, cost structures outline which expenses drive your organization and how to best use your resources to achieve successful outcomes.

Do you intend to use the BMC to develop your company ideas? Let us know how you did it in the comments section below! You’ll love “3 Things To Consider Before Starting Your Business!” if you liked this one.

The “business model canvas pdf” is a document that helps companies to go from idea to business. It allows users to create a visual representation of their startup’s product, customers, and revenue.

Frequently Asked Questions

How is the Business Model Canvas used in starting business ideas?

A: The Business Model Canvas is a tool in which entrepreneurs can use to create business plans. It helps them visualize their ideas and figure out the best way to go about starting up their company.

How do I make a Business Model Canvas for a startup?

A: A business model canvas is a tool that helps you to plan the future of your business. It allows you to think about how much money, time and other resources it will take for your company or startup to be successful in the long run.

Where do I start Business Model Canvas?

A: Start with the What is a business? section.

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