Digital Marketing Certifications You Need in Quarantine

As the digital marketing industry becomes increasingly competitive, it’s more important than ever to know what you’re doing. Here are some certifications that will help get your career started right and make it easier for employers to find you.

The “free digital marketing courses with certificates” are a great way to learn the fundamentals of digital marketing. The courses offer certification upon completion and can be found on websites such as Udemy.

Americans have unexpected time on their hands due to the continuing COVID-19 epidemic and enforced stay-at-home orders issued by local state governments, and they don’t sure what to do with it. I must confess that I, too, fell into this group. So I began to look at possibilities that would not only take up time but also provide useful information for improving one’s competence in their chosen industry. With that in mind, here are five of the greatest digital marketing certifications you can get and add to your CV to help you stand out in the ever-changing digital marketing industry.

Individual Qualification for Google Analytics

Google Analytics will be one of the top results when you search for digital marketing certificates. It’s a must-have for anybody who wants to interact with site visitors, monitor PPC ads, and calculate ROI. Skillshop, Google’s online training platform, offers the courses for free. After establishing an account, customers have access to Google Analytics webinars and presentations, as well as other Google services such as Google Adwords (which we’ll discuss later) and Google Tag Manager.

Before taking on the challenge of Google Advanced Analytics, new users may start with a beginner’s level course and work their way up to intermediate difficulties. Earning your degree in Google Analytics will take the longest time out of all the free learning programs covered in this post. Nonetheless, the accreditation will be the most useful, since Google Analytics is required for firms that want to monitor their consumers’ activity.

2. Inbound Marketing using HubSpot

You’ll note that a lot of the best digital marketing certificates have something to do with marketing. If you’re not acquainted with HubSpot, it’s a CRM solution that combines social networking, email marketing, search engine optimization, and analytics into a single platform. Inbound Marketing is an approach for attracting visitors to your company by generating excellent content that matches the demands of your customers.

Inbound Marketing is a certificate program that teaches you how to attract clients to your product or service in under two hours. Not only that, but it also guides you through the process of setting realistic digital marketing objectives. When applying for jobs in the digital marketing field, a digital marketing certification demonstrating your expertise will stand out to recruiters. HubSpot is a popular CRM used by many marketing entities, and a digital marketing certification demonstrating your expertise will stand out to recruiters.

HubSpot Email Marketing is a third-party email marketing service.

Oh, hi there. According to the HubSpot website, this three-hour course will “show you how to design an efficient email marketing plan that increases your company and your career.” Sending tailored emails to your subscribers increases the likelihood that they will open the message and buy the goods or service. 

HubSpot has a nice tool that allows you to monitor how many emails you’ve opened and how many you’ve left unread. If there are a lot of unread promos, marketing experts may go back to the drawing board and figure out how to make the material more interesting.

4. Certification in Hootsuite Social Marketing


Ryan Holmes built Hootsuite as a social media management software in 2008. The program’s concept was to provide a dashboard that served as a one-stop shop for managing social media integrations such as Twitter, Facebook, and Instagram. 

The training is “a comprehensive series of easy-to-follow video tutorials covering everything from developing and distributing successful social content to building a social media strategy and optimizing your social accounts.” Hootsuite, unlike the other training programs, is not free to use and needs a $199 test cost. 

The certificate never expires and is a unique supplement to the Hootsuite Platform certification, hence the price may seem high. I’m sure you’re thinking something along those lines. Is it a good investment? 

Well, it is debatable. Being certified in Hootsuite might the last push required to earn that promotion qualify you for that next job. If that’s the case, $199 is a tiny fee to pay for a significant return on your investment. Do your homework and figure out how important it is to your industry!

5. Adwords Certification from Google

Google Ads is one of the top free digital marketing certificates accessible online, and it’s offered via Google’s Skillshop training platform. A Google Ads certificate certifies one’s knowledge of professional internet advertising. It may also be used to achieve the “Google Partner” badge, which is beneficial to your company’s reputation. 

However, four exams must be completed before a person can declare themselves a Google Ad specialist. Google Search, Google Shopping, Google Video, and Google Ad Display are all part of these evaluations. Keep in mind that Google Ads certification expires after one year, and if you want to keep your certification, you’ll need to repeat the test.

So, which of these digital marketing certificates are you going to pursue? If you like this article, you’ll enjoy How to Never Have Your Facebook Ads Rejected.

Important Points to Remember

Completing these digital marketing credentials will require time and effort. Each digital marketing tool, on the other hand, provides various skill sets that may be used to develop your profession. So, if there was ever a time to sit down and increase your education while your profession, it is now. Today’s talent recruiters are looking for applicants that can bring more than one skill to the table. The ability to market oneself as a “jack of all crafts” gives you a significant edge over other competent applicants.

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