PITTSBURGH PAY PER CLICK MARKETING

These days there is no faster way to reach a specific demographic than with Internet marketing. And no Internet marketing guarantees high value, targeted traffic faster than Pay Per Click marketing.

What is Pay Per Click Marketing?

Pay Per Click marketing, or PPC, allows businesses to bid on keywords relevant to their marketing message, and literally pay for clicks to their websites based on those keywords. To illustrate, if own a bakery in the North Hills, you might big on the keyword phrase "north hills bakery." Allowing that your maximum CPC, or cost per click, bid were greater than that of competing advertisers, your ad would show when a user performed that search.

Making the most of PPC

It's not enough to compile a list of keywords, bid on them, and place ads that send traffic to your homepage. A well managed pay per click campaign will make use of different campaigns, keyword lists, and ad groups. In our bakery example, you might set up a geographically-targeted campaign around the North Hills, along with a broader campaign for brand awareness in anticipation of a new location. Or you might set up different campaigns for each of your different services, such as cake design and the sale of baked goods. In both examples you should include multiple ad copies so that you can A/B test and expose your best-performing ads.

Furthermore, a well managed PPC campaign will make use of relevant landing pages. You wouldn't send traffic from "north hills cake design" to your homepage because your homepage isn't the area of your site where a potential patron can find the information he or she is looking for. In order to maximize your probability for a sale you should direct that traffic to a section of your site which specifically details the process for ordering a cake design, and includes a convenient way to get in touch to place an order.

The relevance of your landing page text also effects your keywords' Quality Score, which is an important factor in the determination of your required minimum cost per click bid. More relevance means a higher Quality Score, means a lower overall ad spend and a better return on your marketing investment.

Why should First Blog Media manage your PPC campaign?

Don't waste time and money running an expensive campaign that isn't optimized for maximium ROI. Leave us do the worrying for you... We've been advertising online for years. You may have even arrived at this page by clicking on one of our Pittsburgh PPC management ads. By our partnership with Google and our ongoing training through Google, Yahoo!, and Bing, we've established ourselves as the leader in PPC management.

We'll help you get started with small cash incentive toward your new Google AdWords account

We know that any new marketing initiative requires a little bit of risk. But it doesn't take a tremendous amount of money to see the benefit of PPC marketing. We'll help you get started with a minimum investment, and we'll even support you with a credit for up to $105 in Google AdWords advertising.

Get started with a free 22-point marketing analysis. We'll be happy to expose the value of partnering with us. Call 412-212-8546 or email sales [at] firstblgomedia [dot] com.